This is a monthly update where I share what I’ve been working on recently. For the previous installment, check out my April 2023 Update.
I have a bunch of ideas for getting more traffic and sign ups, but right now almost everyone who signs up just pokes around a bit and then leaves, so I want to work on getting those folks to stick around before I bother trying to get more sign ups.
So how do I get more of the people who sign up to actually start start using the app?
It’s hard to know when I only get ~10 sign ups a month, but my theory is that Teaminal’s “aha moment” comes when you invite a couple teammates into your account and turn on at least one integration. My goal, then, is to convince new signups that it’s worth doing those things and to make doing them as in-your-face and easy as possible. I made a few changes that I hope will help.
- Adding cards to the left of the home page that let you invite teammates or enable an integration without having to click around
- Updated the statuses, poker, refine, and retro that get created for you upon signup to try and make it more clear how they work and how they’d be improved if you enabled integrations
- Rewrote the welcome emails to be more educational and less naggy
I was toying with the idea of adding skippable “invite teammates” and “enable integrations” steps to the sign up form, since that seems to be a popular pattern in productivity apps like Asana, but I personally hate products asking me to do those things before I’ve even seen the app, so I didn’t want to subject my users to that.
June is the last month of Q2, so I’m looking back on my quarterly goals to see if there’s anything else I should try and knock out next month. The high level items in my Q2 planning were:
- Clean up marketing site
- Reach out to agile communities
- Do a semi-official launch
- SEO and content marketing
- Get into the various app stores
- Try Google Ads
- Improve the onboarding experience
- Add more integrations
- Build Labs for marketing projects
So far, I’d say I’ve checked off improving onboarding and I’m 80% complete on cleaning up the marketing site (I haven’t written the docs I wanted to yet). That leaves quite a bit to work on, but I’m thinking the top priorities should probably be Google Ads, app stores, and more integrations.
Basically it’s time to get back to focusing on growth.
Update: The June 2023 Update is the next post in this series.